Advertising

ESPN Removes Poker Programming After Gambling Websites Are Shut Down

ESPN has announced that it will remove poker advertising and programming after U.S. authorities seized gambling websites that sponsor televised poker tournaments, reports Bloomberg. "For the immediate future, we are making efforts to remove related advertising and programming pending further…

Yahoo Considers Holding Upfront, Plans Up to 10 New Web Shows

Yahoo wants to grab some of television’s advertising dollars and is planning to debut seven to 10 new series this year, bringing its total number of shows to more than 30, reports Adweek.com. Yahoo executives are deciding whether to host…

Ad Forecast Sees Cable Rising Almost 11% in 2011, Outpacing Broadcast TV

Cable advertising will rise 10.8% this year, making it one of the fastest-growing media segments and far outpacing broadcast television’s expected 2.4% ad growth, reports B&C, citing a report from media agency Magna Global. "Increasingly, large advertisers with reach and…

Reality Version of ‘Mad Men’ Among Three Unscripted Shows in the Works at AMC; Another Goes Inside Homeland Security

AMC, the home of "Mad Men," is going to air a reality show giving a behind-the-scenes look at what goes on at advertising agencies in their quest to find iconic taglines, reports the Los Angeles Times’ ShowTracker blog. Called "The…

Marketing Test Uses Webcam to Track Eyeballs–Literally–With Surprising Result: Ad for Diapers Tops List as Most Effective

An innovative marketing measurement method getting a tryout from Procter & Gamble, which uses webcams to literally track eyeballs online, has produced some surprising results, Advertising Age reports. The trial run taking place in Scandinavia saw Pampers get the best…

CBS Under Fire From Environmental Groups

CBS is being accused of "greenwashing," after four environmental groups have complained to the Federal Trade Commission about the CBS EcoAd program, which allows companies to buy ads in TV, outdoor and online venues that include logos that show green…

We May Have Heard the Last of Verizon’s ‘Can You Hear Me Now’

Verizon Wireless has informed the actor who plays the "Can you hear me now?" spokesman that it plans to take its ads in a different direction, reports theAtlantic.com. Paul Marcarelli, the actor who has appeared in hundreds of the company’s…

Could a Diet Coke-Focused Series Be Headed for Television?

Diet Coke is talking with former "King of the Hill" executive producers and "Blades of Glory" screenwriters John Altschuler and Dave Krinsky about creating an original, scripted comedy series for the soda maker, reports New York Magazine’s Vulture blog. It’s…

Super Bowl of Syndication? ‘Oprah’ Finale Commands Staggering Ad Prices

As Oprah Winfrey approaches the May 25 finale of her syndicated daytime talk show, ad prices are soaring, according to The Hollywood Reporter. The current asking price for a 30-second spot: $1 million, the story reports. With better placement in…

What’s in Your Wallet? Horizon Media Continues Winning Big Accounts

Media agency Horizon Media continues its winning ways, having just landed Capital One’s $360 million media account, Advertising Age reports. Publicis Groupe’s MediaVest had handled the account for “nearly a decade,” the report says. The article adds, “For Horizon, which…