Advertising

Tennis Channel to Sell Some Ad Inventory Through Google TV Ads System

Tennis Channel plans to sell some of its advertising inventory using Google TV Ads system, Multichannel News reports. That will make the network the first single-sport channel inventory partner of Google TV Ads, whose partners include CBS College Sports, NBC…

‘Lost’ Aired More Than 45 Minutes of Commercials During Finale

More than 45 minutes of advertisements accompanied yesterday’s two-and-a-half hour finale of "Lost" on ABC, Entertainment Weekly reports. EW.com estimated that 107 spots aired during the finale last night. Generally, a network runs 18 to 21 spots per hour. "Lost’s"…

‘Lost’ Ratings In: Did ‘Celebrity Apprentice’ Finale Poison Ratings for ‘Lost’ Finale?

Did the return of Poison frontman Bret Michaels to "Celebrity Apprentice" dampen the ratings for the much-hyped finale of "Lost"? Perhaps. According to TVbytheNumbers.com, "We don’t have ratings data for the final half hour of the "Lost" finale, but the overall numbers for 9-11:30pm…

Could Most Upfront Negotiations Be Wrapped up by July 4th?

How things change in a year. Compared with last year’s drawn out upfront negotiations, set against the backdrop of an ailing economy, this year’s marketplace is set to wrap up in a "brisk and tidy fashion," reports Mediaweek. Both media buyers…

Here’s Something You May or May Not Have Known: The Website www.TVGuide.com Is NOT the Website for TVGuide the Magazine. However, Now the Two Companies–Which Have Separate Owners–Will Both Share www.TVGuide.com

TV Guide magazine has signed an agreement with the TV Guide Network and TVGuide.com, restoring content from the magazine to the TVGuide.com Website and creating cross-promotion between the three properties, Nat Ives reports for Advertising Age. The deal comes after the…

Evaluating This Week’s Network Upfront Presentations

Yesterday, TVWeek Open Mike blogger Chuck Ross wrote about how the broadcast networks need to allow their upfront presentations to be seen by the general public. In today’s blog he examines how those in the industry are judging this week’s upfront efforts. Click here to…

Your Attention Please: A Wakeup Call to the Broadcast Networks About Your Upfront Presentations

It’s time the broadcast networks re-evaluate their upfront presentations, says TVWeek Open Mic blogger Chuck Ross in his latest provocative commentary. Click here to read.

ESPN Creates New Marketing Division

ESPN network announced today the formation of Creative Works, a unit that will create sports themed campaigns for marketers, reports the New York Times. ESPN has been doing campaigns in the past for brands like Axe, Hewlett-Packard, Nissan, Toshiba and…

Toyota Turns to Indie Director to Boost Image

In an effort to rehabilitate the corporate image that has taken a beating because of recalls, Toyota has hired a hot, young independent filmmaker to create some buzzworthy commercials, reports the New York Daily News. Director Jody Hill, who helmed "Observe…

It’s Official NBC Cancels ‘Law & Order,’ While Keeping Two of its Siblings; Plus a Report on the REAL Reason the Original ‘Law & Order’ Wasn’t Renewed

This morning, NBC President of Primetime Entertainment, NBC and Universal Media Studios, Angela Bromstad, clarified the situation regarding Dick Wolf’s "Law & Order" franchise. NBC gave the go ahead to “LOLA” (“Law & Order: Los Angeles”), renewed “Law & Order:…