With the upfronts just around the corner and the economy in need of stimulation, a new study by the Television Bureau of Advertising offers insights into how advertising affects consumers as they make their way toward purchase decisions. The report,…
The Los Angeles Times complains that Dr Pepper had too big a role on Tuesday night’s episode of “90210.” Tonight’s episode of “90210” deserves an award, for the single most egregious example of product placement in the history of television,”…
Steve Friedman had never worked at a media agency, but he saw an opportunity at the intersection of dollars and data. Mr. Friedman was named senior VP and managing director of Halogen Response Media, the direct response unit of SMG…
If you wanted to get your message out, buying “Grey’s Anatomy” was the way to go in February. Commercials during the ABC show dominated the list of most-watched commercials as well at those that were watched most by time-shifting viewers,…
Advertisers cut their spending on search ads 13% in the first quarter, the Wall Street Journal says, citing figures from marketing firm Efficient Frontier. Search ads have fallen for two consecutive quarters, the paper says. —Jon Lafayette
Discovery Channel has purchased most of Microsoft’s available inventory today on products such as MSN and Xbox Live to promote the return of its show “Deadliest Catch,” Multichannel News reports. The ad campaign uses video, interactive media and in-game advertising…
Media buyer Zenith Optimedia lowered its forecast for U.S. ad spending to $156.9 billion, down 8.7% from last year, the Wall Street Journal reports. The agency sees global ad spending dropping 6.9%, the paper says. —Jon Lafayette
Tens of millions of advertising dollars have flowed into the second-quarter scatter market, MediaPost reports. The caveat is that, while spending on the second-quarter scatter market is seen as an indicator for the upfront, pricing is at upfront levels for…
The bad economy doesn’t mean the upfront TV advertising market will collapse, TelevisionWeek quotes NBC Universal boss Ben Silverman as saying. “If you’re going to get out of a recession, you need to sell stuff,” the co-chairman at NBC Entertainment…
With ratings sinking at broadcast properties, the cable networks are poised to perform well at this year’s upfront television-ad market, Advertising Age reports. “What I’m hearing is cable is definitely going to be better than broadcast. They’ve been stronger throughout…