Home Depot has made a unique deal with NBC for spots that highlight the local weather forecast for consumers looking to do garden work over the weekend. The unusual spot combines a live forecast, either localized or regionalized, with the…
To Brent Poer, being back at MediaVest is like deja vu in reverse, or “vuja de,” as he puts it. After spending a year launching TheWB.com, Mr. Poer has returned to the agency as senior VP and managing director of…
Fisher Communications, which owns television stations in cities including Seattle and Portland, plans to use an interactive advertising service that sends viewers to Web sites for additional content on ads when they click on their remotes, MediaPost reports. The TV-to-Internet…
The CW will air new ads beginning with the April 27 episode of “Gossip Girl” that push viewers to the Web and then back to TV, Advertising Age reports. The ads, called “cwingers,” will promote Dove’s Go Fresh Burst Body…
Actor, filmmaker and Sundance Channel founder Robert Redford will accept the Promax|BDA Lifetime Achievement Award at the marketing association’s 2009 Conference in June, the group announced today. Mr. Redford, who got his start in television before moving on to star…
Trade schools have increased their ads on local television, reaching out to viewers who have been laid off and are thinking of new careers, Broadcasting & Cable reports. “Those schools do well in a recession, so it makes sense to…
Media companies with local broadcast outlets will continue to report earnings depressed by the advertising market, Broadcasting & Cable reports. “It’s not getting worse on national TV, but it’s not getting any better. Local got worse in the first quarter;…
ABC’s Mike Shaw is one broadcaster who doesn’t think this will be cable’s year in the upfront, TelevisionWeek reports. Mr. Shaw tells TVWeek that ABC’s audience is bigger and richer than that of the top cable networks, making it a…
In Cable vs. Broadcast, Mike Shaw at ABC Likes His Chances
Network to Pitch Primetime Jay in Different Light