Fox Sports Detroit and the Comcast Spotlight advertising service reached an agreement to sell local advertising to satellite customers, Multichannel News reports. Fox Sports Detroit will be available in 95% of Detroit households once the channel is added on Dish…
Bryan Cranston, star of AMC’s “Breaking Bad,” is among the celebrities who will appear in pancreatic-cancer awareness advertisements to be aired on AMC parent Cablevision, Multichannel News reports. New York Knicks Coach Mike D’Antoni and New York Rangers player Scott…
Canoe Ventures CEO David Verklin said at a 2009 Upfront Conference hosted by Media Magazine that the Internet doesn’t necessarily spell the end of the 30-second TV spot, MediaPost reports. “I get calls from Web guys about how they can…
Fisher Communications said its television revenue dropped 27% to $20.3 million in the first quarter after a slump in local, national and political advertising sales at its TV stations, Broadcasting & Cable reports. Auto ad sales plunged 62%, while retail…
NBC Universal has advice for marketers looking to reach women during the recession: Consumers now are looking for both value and optimism, and those messages are intertwined. With assets including cable networks Bravo and Oxygen and the Web site iVillage,…
Daisy Whitney’s New Media Minute
A product placement deal in “Chuck” for Subway is turning out bigger than the sandwich chain had planned, with one of the show’s fans creating a “Finale & Footlong” campaign to both buy Subway sandwiches and to persuade NBC to…
Interpublic Group CEO Michael Roth said in an interview with Fox Business Network that this year’s upfront will be “challenging” and involve “a lot of negotiation,” MediaPost reports. Traditional media is remains important to advertisers, even though they’ll be carefully…
While media companies’ stocks have posted some gains, advertisers will not be rushing to buy ads yet, Reuters reports. “I think you’ll continue to see similar caution in the second quarter that you’ve seen this quarter,” said Omnicom Chief Executive…
Revenue from ABC’s 10 owned-and-operated television stations may plunge 30% in the first quarter, hurt by spending cuts by U.S. automakers, MediaPost says, citing a report from UBS. The UBS report predicts it’s unlikely sales at the stations will improve…