Sales for this year’s upfront will decline as much as 15%, according to Wall Street analysts, the Hollywood Reporter says. Barclays Capital predicts sales for the top four broadcasters will decline 15% to about $7.7 billion, while Miller Tabak is…
History has signed up Subaru as the presenting sponsor of “Expedition Africa,” the highly anticipated series from Mark Burnett. Advertisers are interested in becoming part of popular programming, and Subaru’s sponsorship is integrated beyond the traditional 30-second spots that will…
Qualitative Researchers’ Open-Ended Questions Allow Room for Insight
Aside From P&G, Top Spenders Travel Different Avenues to Reach TV Audiences
Whether Money’s Spent in Upfront or Scatter, Networks Ready to Sell
Canoe Ventures responded to criticism that the company’s advertising product has privacy and antitrust issues by saying in an e-mail that it complies with privacy rules, Broadcasting & Cable reports. “Canoe Ventures is designing and building products not only to…
Executive producers of unscripted programming questioned the effectiveness and seamlessness of integrated product placement in their programs at a Hollywood Radio & Television Society luncheon today. “America’s Next Top Model’s” Tyra Banks, “Survivor’s” Mark Burnett, “Who Wants to Be a…