Wait-and-See at Upfront
Economic Turmoil Has Players Seeking Flexible, Creative Deals
Advertising
Ratings Currency Hot Upfront Topic
TVWeek-AdAge Event Tackles Issue
Subway Gets Primetime Treatment on ‘Chuck’
Monday night’s episode of “Chuck” on NBC “pleased” Tony Pace, chief marketing officer of Subway Franchisee Advertising Trustfund, Advertising Age reports. This week’s episode featured a highly visible plug for the sandwich restaurant chain, the trade publication notes. “In a…
Heidrick & Struggles to Search for TVB President
Heidrick & Struggles will head the Television Bureau of Advertising’s search for its new president. Hedrick’s Michael Speck and Mark Casey will lead the search. Current TVB President Chris Rohrs will leave the organization at the end of this year.
Children’s Media Group Wants Ad Ratings
The Children’s Media Policy Council has asked the FCC to include ratings for “inappropriate TV commercials” in the V-chip ratings system, which would allow parents to block such ads, Broadcasting & Cable reports. The Association of National Advertisers told the…
Google Teams With CBS, MGM on YouTube, Launches TV Ads Online
Google has teamed up with professional content companies including CBS and MGM, to offer long-form movie and TV content on the Web video giant YouTube. Among the studios and content creators already on board are Crackle, Lionsgate, Starz, the BBC,…
TV Advertising Market Moving Again
But Are Purchases Replacing All the Upfront Buys Marketers Have Canceled?
Unilever’s Rob Master Joins Discussion at TVWeek-Ad Age Upfront Summit
Unilever’s Director of North American Media, Rob Master, will be one of the participants at the TelevisionWeek-Advertising Age Upfront Summit on Thursday, April 23. The announcement was made by TelevisionWeek Publisher and Editorial Director Chuck Ross. “The 2009 Upfront is…
Drug Companies Cut Ad Spending
Ad spending by makers of prescription drugs fell 8% in 2008 to $4.4 billion, the first decline since the late 1990s, the Wall Street Journal reports. The paper says that commercials for products such as Vytorin and Rozerem are seen…
Station GMs Expect Q4 Ad Turnaround
TV station general managers are optimistic that they will see some profit growth in the fourth quarter of this year, TVNewsday reports. In a survey conducted by the site, 10 out of 12 GMs say they anticipate some year-over-year growth…