The negotiations between the advertising industry and the Screen Actors Guild and the American Federation of Television and Radio Artists are coming close to Tuesday’s contract expiration date, Daily Variety reports. Negotiators were working over the weekend in New York,…
Carsey-Werner is celebrating the 25th anniversary of “The Cosby Show” with a new ad campaign and DVD box set of the suburban comedy. Starting this fall, stations airing “Cosby” in syndication will receive a new on-air marketing campaign, as well…
Tandberg Television will demonstrate what the company says is the television industry’s first ad-swapping into time-shifted program streams and a demonstration of dynamic ad insertion at the Cable Show 2009, Multichannel News says. —Aimee Picchi
Direct-response advertisers are buying more time on television stations, meaning few opportunities for syndicators, Broadcasting & Cable reports. “I think it can mean a difficult path for weekly [shows] and even some strips to get cleared,” Bill Carroll, VP of…
Sport’s Recession Resistance Surprises
Upfront Package Puts Advertiser Into TBS’ ‘My Boys,’ TNT’s ‘Day’
Cutting Spending Doesn’t Pay If It Diminishes Visuals
Harsh economic times, coupled with the surge of content distribution across multiple platforms, may have you wondering if network branding still matters. Network executives cutting budgets may find themselves asking what is truly necessary. In tough economic times people want…
U.S. viewing of ad-supported Web television shows will grow to 10 times the amount of paid-for online shows, London-based researcher Screen Digest announced at its Peve Digital Entertainment Conference, Daily Variety says. The challenge will be for companies to convince…