CBS Sports broadcaster Greg Gumbel is alleging in a lawsuit that a television producer tricked him into appearing on Internet informercials, the Associated Press reports. Filed Tuesday in U.S. District Court in Fort Lauderdale, the suit alleges Encore Television Group…
MillerCoors has formed an advertising partnership with ZillionTV, a personalized TV platform that allows viewers to choose how they want to watch programs. ZillionTV allows viewers to select advertising categories based on their preferences, which will determine which ads are…
Total broadcast TV revenues were down 6.3% in the fourth quarter of 2008, according to a Television Bureau of Advertising report. Network TV posted the biggest decline for the quarter at 9.3%, while local broadcast TV was down 3.4% for…
The American Federation of Television and Radio Artists and the Screen Actors Guild have reached a tentative contract agreement with the American Association of Advertising Agencies and the Association of National Advertisers. The new three-year deal, agreed upon unanimously, includes…
As someone replacing a seer who has been looking at the future for a long time, Brian Wieser has the old adage about those who fail to learn from the past firmly in mind. Mr. Wieser last month was named…
People watch a lot of commercials. That’s one of the key findings of the $3.5 million study by the Nielsen-funded Council for Research Excellence. These days, the 30-second spot is under attack, both from digital video recorders, which allow viewers…
Every one of the top 10 advertisers spent less in 2008 than they did in 2007, according to the Nielsen Co. Procter & Gamble continued to be the No. 1 spender despite cutting back by 19%. The complete list of…
Engaging advertisements are less likely to be skipped, according to a study from TiVo and Innerscope Research, MediaPost reports. The study looked at 55 national TV ads and found that those that were rated low in emotional engagement were 25%…
GroupM, the world’s biggest media buyer, sees a deepening plunge for the U.S. advertising industry with a new, lower, forecast calling for a 4.3% drop in spending in 2009 and another 6.8% in 2010. “Our figures are based on our…