The advertisement for “Southland” that NBC placed on the front page of the Los Angeles Times last week is either brilliant or inept—or accidentally a little of both. Before we dissect this “Southland” ad—a print version of what would be…
The bad economy doesn’t mean the upfront TV advertising market will collapse, according to NBC Universal boss Ben Silverman. “If you’re going to get out of a recession, you need to sell stuff,” the co-chairman at NBC Entertainment and NBC…
More than 100 Los Angeles Times staffers have banded together to call the newspaper’s decision to place an ad for NBC’s “Southland” on its front page “embarrassing and demoralizing,” MediaMemo reports. The petition circulating through the organization’s newsroom comes after…
While cable companies will want to charge more for the addressable advertising products they’re beginning to roll out, advertisers don’t know how much smaller targeted audiences are worth to them, BusinessWeek reports. Canoe Ventures, owned by the major cable operators,…
NBC is promoting tonight’s premiere of “Southland” with a front-page ad in today’s Los Angeles Times that appears to be unlike any other front page ad the paper has run previously. That’s because the ad is designed to resemble a…
Mayor Michael Bloomberg is spending $3 million on television advertisements for his re-election campaign, marking what might be the most expensive ad campaign in the city’s history, the New York Times reports. The ads are running on networks including ABC,…
ESPN has signed an agreement with Cerveza Tecate to sponsor the Tecate Friday Night Fights Studio within the “Friday Night Fights” telecasts on ESPN2 and Spanish-language ESPN Deportes, MediaPost reports. The company also will advertise on ESPN Deportes’ “Viernes de…
Three of the top five broadcast networks saw advertising revenue declines last year, Advertising Age reports, citing figures from TNS Media Intelligence. Only Fox and NBC saw an increase in ad sales, which may be due to the Olympics on…