John Lowell is looking for the answer to the industry’s million-dollar question. As the new head of Starcom USA’s revamped research and analytics team, Mr. Lowell makes sure clients’ individual issues are being solved, but he’s also looking at the…
Unilever’s Vaseline Aloe Fresh will be the presenting sponsor of Lifetime’s upcoming miniseries “Maneater.” Promotion of the brand on Lifetime will begin later this month, with a national sweepstakes launching May 1. Vaseline Aloe Fresh also will be mentioned in…
TruTV has been tapped by Universal Pictures to be a promotional partner for its films “State of Play” and “Land of the Lost,” Daily Variety reports. The Russell Crowe movie “State of Play” will be promoted during TruTV’s three-hour marathon…
It used to be tough to buy a spot on local television or radio with a few days’ notice, but with demand down, pricing and availability is much easier to come by, Advertising Age reports. “I would say the spot…
Hearst-Argyle released a study that shows commercials in local news broadcasts engage viewers more than in radio or newspapers, MediaPost reports. The study, conducted by researcher Frank N. Magid Associates, also found that 47% of respondents rated local TV news…
The cable industry’s push to add value to its advertising by making it addressable may go public in as little as six weeks. Canoe Ventures, owned by the big cable operators, will allow marketers to buy a national ad and…
Canoe Ventures expects to announce its first national addressable advertising product in about six weeks, company President David Verklin said. Speaking at the National Cable & Telecommunications Association’s Cable Show ’09 in Washington Friday morning, Mr. Verklin described the new…
News Corp. Chairman and CEO Rupert Murdoch doesn’t think the economy will bounce back any time soon. “I think the long-term situation is still very dangerous,” Mr. Murdoch said, responding to questions at the National Cable & Telecommunications Association’s Cable…
Interactive sales for broadcast TV stations surpassed the billion-dollar mark for the first time in 2008, according to Television Bureau of Advertising’s “Benchmarking: TV Web Sites Surpass $1 Billion” report. Revenues grew 36% to $1.03 billion in 2008 for interactive…