Advertising spending fell in 2008, with only Hispanic cable TV and cable TV showing gains, the Nielsen Co. said Friday. Broadcast network television was down 3.5%, syndication was down 0.8%, spot TV in the top 100 markets was down 0.3%,…
New research from financial services firm Aite Group finds that the top fourth of the best-performing U.S. retail banks from 2006-2008 were those with the biggest TV spending ad budgets, Advertising Age reports. Aite tracked spending from 32 of the…
Douglas Wood, the lead negotiator for the ad industry, on Tuesday revealed the group’s proposal in commercial contract talks with SAG and AFTRA, Daily Variety reports. The outline called for compensation system to be based on gross rating points, rather…
The second-quarter scatter market for television commercials is at an impasse as networks refuse to cut prices while marketers are willing to wait till the last moment because they’re not worried about rates going up, Advertising Age reports. The third…
Maybelline New York has come aboard as a sponsor on the second season of Bravo’s “Make Me a Supermodel.” The exclusive, multiplatform sponsorship deal includes in-show product integration, in addition to a presence on-air and online in weekly webisodes, a…
In the middle of a deepening recession, the New York Times reports that the upfront market for television commercials probably won’t be better than last year. “Both buyers and sellers have characterized the market as cautious,” the paper says. —Jon…
It’s one thing to understand your client’s business. It’s another to know everything about the business and strategy of your client’s competitors. And that’s where Gregory Aston comes in at media agency MPG. As senior VP and director of competitive…
The NCAA Men’s Basketball Tournament is March Madness for marketers, too. TNS Media Intelligence estimates that over the past 10 years, 300 advertisers have spent more than $4.2 billion on CBS’ coverage of the road to the Final Four and…
CBS Interactive anticipates a 30% revenue increase in online advertising sold in coverage of this year’s NCAA March Madness basketball tournament, Bloomberg reports. According to CBSSports.com senior VP and general manager Jason Kint, Web revenue is projected to come in…
Sales of advertising in the U.S. may drop for three years in a row, according to the Jack Myers Media Business Report, the Hollywood Reporter says. The report said sales from ads slipped 4.2% last year and will plunge 12%…