Chris Rohrs is stepping down as president of the Television Bureau of Advertising at the end of the year, the organization said Wednesday. Mr. Rohrs has held the post since 2000. Frank Comerford of NBC Universal, who serves as president…
Leaders of the Screen Actors Guild and American Federation of Television and Radio Artists are mulling sending out strike-authorization ballots if negotiations on a new commercials contract don’t improve soon, the Hollywood Reporter says. The ad industry is requesting rollbacks…
Google and WPP are joining forces to fund research on how traditional and digital media advertisements work together to influence people, the Wall Street Journal reports. The companies, which have committed $4.6 million to the three-year venture, will detail the…
Google has tapped Dennis Woodside, a five-year veteran of the company, to replace Tim Armstrong, who is leaving to become CEO of AOL, Dow Jones reports. Woodside will oversee the company’s business of selling search, video and graphical ads on…
A new show on Fine Living Network has attracted a new marketer to television. Style expert Lloyd Boston is the star of “Closet Cases,” a fashion makeover series that FLN plans to launch April 23. Since Mr. Boston has been…
Marc Klatzko never thought he’d be working at a media agency. He originally wanted to get into the TV business and landed a spot in the on-air interstitial department at Showtime. There he met Craig Woerz and Tim Williams, who…
The Army National Guard will tout its recruitment efforts through a sponsorship of “WrestleMania,” Multichannel News reports. The Army National Guard will reach WWE’s more than 15 million weekly viewers and readers on TV, through publishing and on digital platforms,…
California Rep. Anna Eschoo is one of those people annoyed by how loud some ads are, Advertising Age reports. Eschoo’s legislation would make it illegal for commercials to be louder than the programs they’re in, Ad Age says. —Jon Lafayette
Cable networks, like the broadcast networks, are facing challenges with this year’s upfront, given the economic recession that’s causing some advertisers to cancel some upfront commitments, Advertising Age reports. “If you bought eight or nine cable networks last year, you’re…
Telemundo said it will begin meeting with clients later this month, ahead of the network’s upfront presentations, which could lead to more brand integration with products while programs are still in the development phase, MediaPost reports. The brand integration could…