In one of the most ambitious deals of its type, content studio RDF Media and advertising giant Omnicom Media Group have partnered on a wide-ranging venture designed to produce what the companies are calling “client-driven programming opportunities.” Key to the…
Promax|BDA has lined up Obama campaign strategist Jim Margolis, Canoe Ventures CEO David Verklin and other thought leaders for its June conference to talk to television marketers and design professionals about remaining creative in the face of difficult times. Under…
Consumer confidence in the long-term health of companies is influenced by the amount of advertising and marketing for the companies, a Nielsen IAG study reports. Fifty-five percent of respondents who said they have seen more advertising for their banks, insurance…
TVB ePort has surpassed the $200 million mark in order volume. TVB ePort facilitates eBusiness transactions between stations, agencies and rep firms by acting as an electronic bridge. More than 20,000 orders were sent by 97 agencies/advertisers to 845 TV…
The Nielsen Co. has acquired strategy consulting firm Cambridge Group. Cambridge Group founder and CEO Rick Kash will report to Nielsen Co. Chairman-CEO David Calhoun. Cambridge Group has helped Fortune 500 companies develop and implement growth strategies. “The Cambridge Group…
QVC has agreed to pay $7.5 million to settle Federal Trade Commission charges that it again made deceptive claims for dietary supplements, despite promising in 2000 not to do so. The FTC announced the settlement today. The FTC charged that…
Media agency Universal McCann laid off 55 employees, or about 8% of its staff, Advertising Age reports. “We are always looking at ways to deliver a better product for our clients including restructuring our business model to put us in…
Crain Communications, which publishes TelevisionWeek and Advertising Age, announced layoffs at many of its more than 30 media properties and a 10% across-the-board salary cut, Advertising Age reports. “We hope the economy stabilizes soon, said chairman Keith Crain. “Our goal…
General Mills plans to boost its TV advertising spending as the ailing economy leads consumers to eat at home more than before, BrandWeek reports. While the company’s profits for the third quarter in the 2009 fiscal year fell 33%, several…
Athlete endorsements in digital ads have a greater effect on brand awareness, MediaPost reports, citing a new study from Insight Express. The study, done on behalf of Brand Affinity Technologies, found that video and still-image banner ads on Web sites…