Automakers who had cut back on the television advertising seem to be returning to broadcast and cable networks, Advertising Age reports. An official from Nielsen’s IAG unit tells Ad Age he started to notice more TV ads from automakers and…
Hallmark Channel says its viewers may be oldies, but they’re goodies if you’re looking for households that buy consumer packaged goods. Hallmark, which aims at a baby-boomer audience, is swimming upstream with marketers and media buyers who are fixated on…
Move to the West Coast. Live by the beach. Learn to surf. Be named senior VP/director, national broadcast, for Initiative’s Los Angeles office. That’s a brief outline of the most recent part of Chris Neel’s career. While L.A. enjoys a…
Online advertising spending may fall anywhere between 8% and 9% this year, according to Infectious Greed editor and economist Dr. Paul Kedrosky, MediaPost says. Kedrosky spoke at the OMMA Hollywood conference Monday morning, where other participants agreed that although online…
Actor Kevin Spacey stars in a new U.K. TV commercial campaign for American Airlines, the Guardian reports. The spot, directed by Michel Gondry, features Spacey’s search for the best seats in business class, the site says. While Spacey has voiced…
Kyra Sedgwick will be the face for Tropicana’s new product, Trop50, the Hollywood Reporter says. Sedgwick will represent the company’s new light orange juice in what it says is Tropicana’s first multimillion-dollar campaign in its history, the trade publication says….
Joe Covey and Matthew Davidge, the owners of Mag Rack Entertainment, are testing a mobile-ad tie in with a Mötley Crüe on-demand concert video, Multichannel News reports. Cable and satellite viewers watching the video will see a message asking them…
Brian Wieser was named global director of forecasting at Magna, a division of IPG’s Mediabrands, the company announced Monday. Mr. Wieser will be replacing the dean of Madison Avenue forecasters, Bob Coen. Mr. Coen will continue to work with Magna…
Brian Wieser has been named global director of Magna, Interpublic Group’s media intelligence unit, replacing long-time ad industry prognosticator Bob Coen, TelevisionWeek reports. Coen will remain lead advisor to Magna, TVWeek says. —Jon Lafayette
With advertisers quietly waiting and upfront posturing from television networks low-key, it’s possible upfront negotiations will be drawn into the summer, Broadcasting & Cable reports. That’s okay with some TV executives, because there’s a chance the economy might be in…