Online video site Hulu will be running its first Super Bowl ad this weekend, the company announced today. Hulu did not disclose any details, but issued a media alert stating, “During Super Bowl XLIII this Sunday, look for the launch…
Korean car-maker Hyundai has bought a branded entertainment opportunity in “24” after Ford decided to take a smaller role in the show, Broadcasting & Cable reports. Both Ford and Hyundai cars and trucks are shown on the program, with government…
Gene DeWitt, a former top agency media director and founder of DeWitt Communications, died Thursday after battling cancer for four years, MediaPost reports. He was 65, the publication says. —Aimee Picchi
Press Coverage Drives Major Word of Mouth, Web Traffic
Turner, Chevy Partner on Microseries
Web Video Seen Growing Despite Economy, Thanks to Aggregation
Super Bowl Advertisers Have Reason to Worry
Viewers are less likely to recall Super Bowl commercials during a bad economic climate than during good times, Advertising Age reports, citing a study from Gallup & Robinson. According to the study, viewers are 11% less likely to recall Super…
Sears has struck a deal with DIY Network making Craftsman Tools the official tools of cable channel. It is the first time DIY has done an official category sponsorship, the network said. The one-year deal begins in the second quarter….
Audi is planning a 60-second advertisement during NBC’s broadcast of the Super Bowl, the New York Post reports. The spot will star Jason Stratham in a high-speed chase scene that knocks off several television shows including “Miami Vice” and “Magnum,…