Fox Networks Group president-CEO Tony Vinciquerra gave his most-likely “unintentional” support to an electronic buying and selling system for local ad sales as supported by the Television Bureau of Advertising, MediaPost reports. Vinciquerra’s support for a streamlined system came after…
With media under pressure in a challenged economy, people with knowledge of direct-response advertising are getting some respect. Case in point: Lynn Fantom, CEO of Interpublic Group’s ID Media, a division of Mediabrands that specializes in direct response. “The [broadcast…
With both broadcast and cable networks rolling out fresh programs for midseason, a new hurdle is in place for series hoping to make a splash in the overnight ratings that can determine success or failure. Based on research done at…
Speed has picked up the cross-country racing series “Bullrun,” which follows 12 teams of drivers traveling 3,500 miles across the southwestern United States for a $200,000 prize. Hosted by former professional wrestler and car buff Bill Goldberg, the series originally…
While auto and pharmaceutical industry spending was down for the first nine months of 2008, the top 10 categories were up as a group, according to figures from the Nielsen Co. Posting an especially big gain was direct response, with…
Interpublic Group’s media-buying unit, Mediabrands, is starting a service to create custom digital marketplaces, part of an effort by large advertising firms to take back control of Web advertising from tech firms, the Wall Street Journal reports. The service will…
Reveille, the production company behind NBC reality program “The Biggest Loser,” has signed a marketing agreement with General Mills, Broadcasting & Cable reports. The companies are creating a program called “Pound for Pound,” with General Mills donating money or food…
Cox Enterprises’ digital sales arm, Cox Cross Media, agreed to a marketing alliance with the ABC-owned television stations group to handle the online sales for the 10 stations’ Web sites, MediaWeek reports. The companies also will market each other’s online…
Many advertising industry insiders remain uncertain as to what the Obama administration will have in store in terms of laws and regulations for marketers, MediaPost reports. However, Dan Jaffe, Association of National Advertisers executive VP of government relations, says the…
The ad budgets of auto makers will be even tighter in 2009, with both foreign and domestic auto companies watching their spending, Advertising Age reports. General Motors will cut $600 million from U.S. advertising and promotions in the next four…