TiVo CEO Tom Rogers warned attendees at this year’s NATPE conference that television advertising will face a more “severe” crisis within the next two to three years, Daily Variety reports. According to Rogers, Hollywood and advertisers need to find a…
USA Network has signed up three integrated sponsors for its original series “Burn Notice.” Alltel Wireless, which previously worked with USA on “Psych” and “Monk,” will sponsor an “Ultimate Spy” text-to-win sweepstakes. Over a seven-week story arc, viewers will have…
By linking viewing behavior to purchase activity, research company TRA promises clients it can better target their TV buys. And at least one of its clients has begun to take advantage of TRA’s data. While most of TRA’s clients are…
The most-watched commercials in homes with TiVo digital video recorders appeared during the top-rated show, Fox’s “American Idol,” according to TiVo’s StopWatch services. Movie ads also show up on TiVo’s list of ads that encountered relatively little fast-forwarding. The list…
Is it “selling out” when you leave a cutting-edge television network aimed at democratizing the media with user-generated content to join a media-buying agency and work for product marketers? No, says Ezra Cooperstein, who left Current to join Initiative as…
NBC has decided to pull a sexually provocative Super Bowl advertisement from People for the Ethical Treatment of Animals, the New York Post reports. The ad featured attractive people getting intimate with vegetables to such an extent that NBC felt…
Online video network Break Media formed an internal development and production group called Creative Lab, designed to develop original content for branded advertisers for Break Media, the company announced today. Break Media targets men 18 to 34 and reaches 60…
Comcast Spotlight, the advertising sales arm of the cable giant, has made a deal to sell the local ads on regional sports networks in seven large markets for Dish Network, the companies said Tuesday. The deal increases the number of…
Several companies are exploring trimming or completely cutting out TV advertising—some out of necessity because of the economy and some on a whim, hoping to use the poor economic climate as a chance to explore other options, BrandWeek reports. Best…