Add another measure by which CBS has emerged as the top-rated network. According to an analysis by Magna Global, the media intelligence arm of Interpublic’s Mediabrands unit, CBS also is leading the broadcast networks in C3 commercial ratings. That’s important…
Don Seaman had a good idea last week. Mr. Seaman, VP and director of communications analysis at MPG, was thinking about how the government’s digital converter coupon program had run out of money. Another way to make the boxes available…
Picture the movie “300,” except the Spartans are monkeys. And so are the Trojans. Animal Planet is using graphic novel-style animation production elements in new series “Dark Days in Monkey City,” which debuts next month. The network said the visual…
NBC’s upcoming “Late Night With Jimmy Fallon” may incorporate product integration and live commercials, Broadcasting & Cable reports. NBC late-night chief Rick Ludwin said among the different sponsorship deals the show may pursue is having a dedicated sponsor for the…
Markets are looking at ways to advertise online on sites such as video destination YouTube and social networking hub Facebook as consumers change the way they search the Web, the Wall Street Journal reports. More searches now take place on…
Negotiators for the advertising industry want to sit down with Hollywood’s two unions in late February or early March to begin talks about renewing its contract with commercial actors, which expires March 31, the New York Post reports. The concern…
Academy Accepts Spots From Films for First Time; Spot Drop to $1.4 Million
Exxon, Sprint, Cisco Sponsor CNN’s Inaugural Coverage
The year 2009 will put stress on the TV industry because the TV business has grown disingenuous. Hardware and software industries revolutionize the ways we use our TV set while advertisers cling to the notion that viewing behavior isn’t changing…
A Big Dose of Innovation Can Boost Market Share in a Difficult Economy