Video advertising network BrightRoll said that the average price of a pre-roll video ad dropped 25% last quarter compared to the year before, MediaPost reports. The price was also down 12.5% from the quarter before, the site ads. BrightRoll has…
Conan O’Brien and the iconic Anheuser-Busch Clydesdale horses will be making appearances in commercials for the brewer during next month’s Super Bowl telecast on NBC, AdWeek reports. O’Brien will be featured in a spot for Bud Light under its “Drinkability”…
In a new Beta Research survey of media buyers and advertisers, Discovery Channel topped the lists of networks they expected to spend more money in the next 12 months. Discovery was named by 45% of those surveyed by Beta Research,…
Who multitasks more while consuming media, men or women? This battle of the sexes pits guys who watch sports on ESPN and go online to see how their fantasy team is doing against women watching Lifetime and going online for…
It’s hard to believe it was only 10 years ago that SpongeBob SquarePants emerged from his pineapple under the sea and soaked up the kids’ television market. Now, since too much of a good thing is never enough, Nickelodeon has…
William Shatner returns to his longest-running role, as a spokesman for Priceline.com, marking his 11th year in the job, AdWeek says. In one of the new ads, a couple who are about to enter a hotel are thrown into a…
Chrysler will focus more on spot TV advertising than national commercials in an effort to use its budget in a more flexible way, Advertising Age reports. The company’s vice chairman, Jim Press, made the announcement Sunday at the American International…
Media and marketing research firm Arbitron has tapped Michael Skarzynski as the company’s president and CEO, Multichannel News reports. Skarzynski most recently was CEO of Iptivia, a performance management software company, the trade says. Skarzynski also will serve on the…
The Ad Council is launching its first ad campaign of the new administration–a campaign featuring President-elect Obama and urging volunteerism. The Presidential Inaugural Committee and the Ad Council formally announced the “Step Forward” campaign today. The English version of the…