Hulu aired its first commercial during Sunday night’s Super Bowl telecast for free, the New York Times observes. The Web video service, a joint venture between NBC Universal and News Corp., received investment and commercial credits from the parent companies…
A group of podcasters, in conjunction with industry group the Association for Downloadable Media, today introduced a set of standards for advertising in programs delivered on the Web. The ADM said many of its members have been supporting standard practices…
Apparently, a Super Bowl spot doesn’t buy much these days. So far today, Internet traffic to Web sites of companies that advertised during Sunday’s football game is about the same as for the week leading up to the game, according…
The amount of original programming on advertising-supported cable networks hit an all-time high during the fourth quarter of 2008, the Cabletelevision Advertising Bureau said Monday. The CAB counted 1,837 original cable shows, which account for two-thirds of all ad-supported cable…
GoDaddy.com saw its first Web traffic spike during the Super Bowl about 15 minutes after its first commercial ran, Web technology firm Akamai reported Sunday night. Traffic to the site jumped to 433,206 visitors per minute at 7:30 ET, then…
A commercial for Doritos featuring guys using a crystal ball in some unusual ways took the top score in USA Today’s annual Super Bowl Ad Meter competition. The low score was racked up by a spot for Vizio televisions. Meanwhile,…
Procter & Gamble CEO A.G. Lafley said on an investor call Friday that his company’s marketing spending will remain at traditional levels and is “absolutely not” cutting ad dollars, MediaPost reports. In fact, Lafley said because of the weakening ad…
Soup Maker Preps 2nd Campaign With ABC Daytime Shows
Google said it has begun including time-shifted viewership data in reports for its Google TV Ads clients. The data is being generated to provide advertisers “with insight into how and when viewers see your ads during DVR playback of recorded…
Pitches Give Senior Managers a Chance to Impart Wisdom to Planners