Walt Disney Co.’s first quarter profit fell 32%, driven down by weaker performance at its broadcast and cable holdings as the economy has slowed. “We faced a challenging first quarter with many of our businesses impacted to various degrees by…
Widget maker RockYou will be adding a video ad format to its service in light of increasing demand from advertisers, MediaPost says. The service currently reaches some 130 million users worldwide, and hopes to deliver some 10 million video views…
Google TV Ads and VCI Solutions have formed a partnership that will integrate Google TV Ads with VCI’s system for managing TV ad inventory. The integrated system will make it easier for VCI’s cable and broadcast clients to make their…
The Super Bowl advertisers winning in the online word-of-mouth game are Hulu, Pepsi and Denny’s, according to online tracking service Trendrr. Among online services, Hulu beat out beat out all other Web sites and brands. Hulu was “tweeted,” or referenced…
IFC said that Film Independent Spirit Awards sponsors Acura, M&Ms, L’Oreal and Heineken will be joined by Tourism Australia this year. The awards are schedule to be broadcast live and uncut on Feb. 21, starting at 4 p.m. Actor/comedian Steve…
Advertisers may start rethinking the conventional wisdom that it’s better to advertise earlier in the Super Bowl, after Sunday’s close game kept viewers glued to the screen and helped recall of commercials that ran in the fourth quarter, the New…
It was difficult to tell if one advertisement that ran on the Super Bowl was a spot for Pepsi or for NBC’s “Saturday Night Live,” the Associated Press reports. The commercial, based on series of skits featuring “SNL” character MacGruber,…
Even though the Super Bowl is over, the advertisements showed during the game continue to battle for supremacy among online viewers, the Wall Street Journal reports. Marketers, who paid as much as $3 million for a 30-second spot, are trying…
The Television Bureau of Advertising is considering re-evaluating again its forecast for 2009, Broadcasting & Cable reports. The organization already re-evaluated previous figures in November after the economy began taking a turn for the worse, the trade says. Initial forecasts…
Academics who study television journalism say “Today” host Matt Lauer’s appearance in a Super Bowl advertisement reflects changing standards in the profession and the unique role morning-show hosts occupy. Mr. Lauer, who interviewed President Barack Obama as part of NBC’s…