NBC has sold more than 90% of its advertising inventory for the Super Bowl, leaving between eight and 10 of the 67 Super Bowl spots still unsold, Mediaweek reports. The network signed deals with two studios last week, lining up…
The TV business may be widening its focus beyond trying to lure as many 18- to 49-year-old viewers as possible for advertisers, the Los Angeles Times says. CBS, which has aimed for a broader audience, is now No. 1 in…
Drugmaker GlaxoSmithKline is cutting its TV advertising, the Wall Street Journal reports. The company spent $5.2 billion in U.S. consumer ads in 2007, the paper says, and spending in the first half of 2008 was down 28%. —Jon Lafayette
NBC Universal has recruited Maria Bartiromo, Meredith Vieira Tori Spelling, Susan Lyne and Shelly Lazarus to a panel that will advise advertising clients on marketing to women, Advertising Age says. NBC executive Lauren Zalaznick, who is acting as chairman of…
Networks Holding the Line on Pricing
Zalaznick Brings Together Experts to Advise NBCU, Clients
Savvy Planners Stay in the Game, Take Advantage of Opportunities
Credit Suisse says ad spending will drop more than it had previously forecast and cut earnings estimates for Time Warner, News Corp., Disney and Yahoo, Television Week reports. Analyst Spencer Wang sees the broadcast networks’ ad revenues falling by 8.6%…
Credit Suisse on Friday released a more pessimistic forecast for advertising spending in 2009 and lowered its earnings estimates for several major media companies. Analyst Spencer Wang put the firm’s new forecast at an 8% decline, compared to its previous…