12 to Watch: Alan Cohen
Alan Cohen, who just last spring was named CEO of OMD U.S., one of the biggest media buyers, is very familiar with what television can do for his advertising clients. 12 to Watch Chris Coelen . . . More »…
Advertising
NBC Sells Out Super Bowls Ads, Hits Revenue Record
NBC said it has sold out the remaining commercials in Sunday’s Super Bowl and has generated a record $206 million in advertising revenue for the championship game. For all of Super Sunday, NBC has garnered $261 million in revenue, the…
Online TV Viewers Prefer Variety of Advertising, ABC Says
Online television viewers prefer seeing a variety of advertisers in an online episode of a television show, according to data from ABC. The network conducted internal research on the viewing experience of watching primetime shows online and found that bumping…
Spanish-Language Ad Spending Rises
Advertising spending on Spanish-language media through the first three quarters of last year rose 2.7% from a year earlier to $4.3 billion, AdvertisingWeek reports, citing data from its parent Nielsen Co. Procter & Gamble was the largest Spanish-language advertiser, while…
Super Bowl Ads Getting Less Blog Buzz
Television advertisements for this week’s Super Bowl are receiving about 20% less blog chatter than last year, as past advertisers such as Procter & Gamble and Emerald Nuts aren’t including spots in this year’s broadcast, Advertising Age reports, citing Nielsen…
CBS Locks in Date for Upfront Presentation
CBS is pushing forward with its annual upfront presentation to advertisers. The network has locked in Wednesday, May 20, for its dog-and-pony show, CBS sales chief Jo Ann Ross said. As per recent CBS tradition, the event will take place…
Football’s Violent, So Are Its Ads
About half of the commercial breaks during National Football League broadcasts include advertisements that feature violence, sex, alcohol or drugs, with much of the violence coming from spots pitching the networks’ own shows, the Associated Press reports, citing a study…
Google TV Ads Reports Add Time-Shifted Viewing
Google said it has begun including time-shifted viewership data in reports for its Google TV Ads clients. The data is being generated to provide advertisers “with insight into how and when viewers see your ads during DVR playback of recorded…
NBC to Preview Programming for Advertisers
NBC is inviting several hundred advertisers to preview next season’s programming at an event it is holding in Orlando on Saturday, the day before the Super Bowl, the New York Times reports. The event, dubbed a “SuperFront,” is designed to…
Only Two Super Bowl Spots Left
NBC says it has sold all but two of the commercials for Sunday’s Super Bowl at prices ranging from $2.4 million to $3 million, Reuters reports. “Considering the state of the economy in the United States, we couldn’t be any…