The outlook for ad spending in 2009 is bad, as media continues to shift to the Internet and ad inventory is plentiful enough to drive prices down, MediaLife Magazine reports. While early predictions for 2008 had the year in ad…
NBC won’t allow multiple companies to share a single Super Bowl ad, refuting an earlier report that the network agreed to do so, Adweek says. NBC denied that it was in the process of giving permission to Los Angeles advertising…
NBC is allowing a 30-second spot on the Super Bowl to be shared among several marketers, the Hollywood Reporter says. It would be the first time a co-operative ad is used during the Super Bowl, where 30-second spots costs $3…
FedEx is dropping its advertising out of the Super Bowl after appearing in the pricey venue for 12 years, the New York Post reports. The company expressed concerns about the cost of the commercial time during a recession. NBC is…
ESPN is developing three interactive television products called ESPN My Vote, ESPN In Game Extra and My Bottom Line, with the goal of starting them in summer 2009, Advertising Age says. Each service will provide logo placement for advertisers, while…
The music video “Yes We Can,” made by will.i.am of the Black Eyed Peas, was one of last year’s best advertisements, the Wall Street Journal says. The ad, which promoted President-elect Barack Obama, wasn’t commissioned by his campaign. Still, it…
The conflict between YouTube and Warner Music Group, which pulled music videos from the online-video site over the weekend, illustrates the increasing tension between music companies and Web sites over advertising and licensing revenue, the Los Angeles Times says. The…
Liberty Mutual and Subaru will continue as national sponsors of PBS’ “Antiques Roadshow” through the 2009 and 2010 seasons, WGBH Boston’s Sponsorship Group for Public Television announced. Sponsors will receive two on-air spots during each broadcast, direct-marketing opportunities at taping…
General Motors and Chrysler have cut their first-quarter advertising spending despite the government’s decision to give the industry $17.4 billion in loans, Advertising Age reports. According to GM VP for vehicle sales, service and marketing in North America Mark LaNeve,…
The economy has marketers seeking cuts in the prices they’re paying for advertising, but the networks say prices in the scatter market remain at about upfront levels and that upfront deals aren’t being renegotiated, TelevisionWeek reports. “I think every client…