NBC Polishes Globes to Sell Last Ad Spots
Network Trying to Revive Awards in Wake of ‘08 Strike
Advertising
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Charter, Univision Spark Investor Concerns
Cable operator Charter Communications and Spanish-language media company Univision Communications are among those businesses drawing investor concerns as media companies struggle with debt and advertising declines, the Hollywood Reporter says. Some ratings agencies have said Charter may need to consider…
Subway Attacked by Domino’s
Domino’s has started an advertising campaign in which it claims to have beaten Subway in a taste test of the two chains’ sandwiches, Advertising Age reports. Domino’s is trying to reverse a drop in same-store sales by taking on Subway…
CARU Sends DVD Commercials to MPAA for Review
The Council of Better Business Bureau’s Children’s Advertising Review Unit (CARU) has sent DVD commercials for the films “The Incredible Hulk,” “Indiana Jones and the Kingdom of the Crystal Skull” and “Iron Man” to the Motion Picture Association of America…
NY Official Sells Tax Hike via YouTube Ad
New York Health Commissioner Richard Daines posted an infomercial on YouTube that defends Gov. David Paterson’s plan to add an 18% tax to sales of sodas, the New York Post reports. The five-minute ad, in which Daines uses a hunk…
TV Holds Onto Ad Dollars
Recession or no recession, the national television business remains relatively strong, the New York Times says. “When the economy goes into a recession, marketers are looking at ad platforms that generate the most efficiency, and that is national television,” Rino…
Hyundai Buys Two Super Bowl Spots
Hyundai Motor America has bought two spots on NBC’s Feb. 1 broadcast of the Super Bowl, MediaPost reports. The car maker will advertise its 2010 Genesis coupe and didn’t disclose the terms of the agreement. NBC has been asking $3…
Blinkx Launches ‘Un-Roll’ Web Video Ads
Web video company Blinkx has unveiled a new video format that will incorporate a sponsor’s message directly on the video during playback, the Guardian reports. The “un-roll” ad unit will wrap video clips with advertisers’ messages while allowing viewers to…
Local Sports, Events More Important for Marketers
The rise of social networking via the Internet may signal a new importance for local face-to-face events, and one chief strategy officer is making a case for ad spending in local sports, Advertising Age reports. TBA Global’s Richard Luker suggests…