Smaller advertisers have begun to retreat from the marketplace, accounting for the overall decline in ad spending in the U.S. this year, MediaPost reports. While big companies will continue to advertise and have shown just a 0.2% decline for the…
Mobile ad price rates are decreasing as more and more handheld devices make their way to consumers, Advertising Age reports. On average, mobile ads are hovering around a $15 cost-per-thousand-viewers (CPM), compared to $20-$25 CPMs the spots were fetching earlier…
Advertising spending dropped 2% in the third quarter from the previous year despite the Olympics and presidential election, TelevisionWeek reports, citing TNS Media Intelligence data released Thursday. For the first nine months of 2008, total spending was down 1.7%, but…
Audi of America on Wednesday announced it bought a 60-second spot during the Super Bowl, the New York Times reports. While domestic automakers are struggling, several import models are buying spots from NBC which will carry the big game. —Jon…
Hallmark Channel announced that it has become the first cable network to license the NielsenConnections Brand Target Audience Products, which track how many viewers are buying particular products. Hallmark also is the first to buy cross-platform measurement from Nielsen that…
As a fan of the show, new “CSI” star Laurence Fishburne knows he has a tough act to follow as the replacement for William Petersen, the Los Angeles Times says. Fishburne’s character will be introduced on Thursday’s episode of the…
Looking to eat Animal Planet alive, A&E Network is launching a show that takes on out-of-place alligators, pet-eating bobcats and a stadium full of bats—and not the wooden kind. “The Exterminators” launches with 13 episodes starting Feb. 4 on A&E….
Hey, big spender! If only it were that easy during this recession-chilled holiday season to quickly identify consumers who have big bucks burning a hole in their pockets, and to reach them with targeted advertising messages. Experian Simmons decided to…
At a media agency, there’s strategy, and then there’s strategy. Coleen Kuehn, executive VP and chief strategist at MPG/Havas Media, says the agency’s media directors certainly are involved in strategic planning. But that’s in the context of running a business…