Anheuser-Busch will use its iconic Clydesdale horses in more of its Super Bowl television advertisements than usual in an attempt to deliver a more inspirational message, Advertising Age reports. The brewery, recently acquired by Europe’s InBev, will have five minutes’…
Advertising spending next year will be the lowest since 2001 as cash-strapped carmakers, airlines and hotels continue to cut back marketing budgets, Advertising Age reports, citing a study by Fitch Ratings. The ad market will be further weakened by expanding…
As part of a growing trend to measure online audiences in a more detailed fashion, Disney-ABC Television Group said it is rolling out online measurement tools from Quantcast across its Web properties, including for its full-episode player on ABC.com. The…
Viacom announced its long anticipated staff cutback on Thursday, saying it was reducing its workforce by 7%, or 850 jobs, as part of a restructuring designed to reduce costs to fit recessionary economic conditions. The company is also suspending pay…
NBC Universal has begun cutting staff amid a faltering economy, people familiar with the matter said. So far, approximately 30 staffers in the advertising sales department have been told they are losing their jobs, said the sources, who requested anonymity….
As the TV ad market erodes, TV station collection agencies are experiencing a growth spurt, MediaDailyNews reports. Increasingly, advertisers are placing themselves under bankruptcy protection, forcing stations to seek help in collecting unpaid advertising bills. As a result, the site…
Television ad spending is expected to decline by 4.2% in 2009, according to eMarketer, but the television industry has a less bleak forecast than do newspapers, magazines and radio. The eMarketer report cites other forecasts, ranging from a predicted 4.0%…
Hallmark Channel signed a deal with Google that allows the search giant to sell ads on the cable channel through its Google TV Ads platform. Google, which has been looking to use its targeting and analysis tools to move into…
In the business plan it presented to Congress Tuesday, General Motors, one of the nation’s biggest TV advertisers, said it will cut marketing spending by $600 million by 2012 and support only four of its eight brands, Advertising Age reports….
The area of digital media has been growing so fast at Initiative that Michael Hayes has earned a bigger title. Initiative’s digital billings have increased nearly 400% in the last four years. And with its client base growing even faster,…