Networked Insights measures the way consumers have conversations about shows on the Web, whether by blogging, posting comments or simply reading comments. By measuring these interactions, Networked Insights can see which shows have the most online engagement. For the week…
Most chief marketing officers at the retailers are cutting their advertising budgets during the fourth quarter, Advertising Age reports. A survey by BDO Seidman found that 57% of the CMO plan to spend the majority of budgets on print; 21%…
A new report from London-based ZenithOptimedia says global ad spending will be down 0.2% next year, Daily Variety reports. According to the report, while ad spending in developing markets will be up, that growth will be offset by the drops…
Although NBC has sold more than 85% of its Super Bowl XLIII ad spots, the network faces a dilemma in selling those remaining spots in light of the struggling economy, AdvertisingAge reports. Industry insiders speculate that NBC still has anywhere…
NASCAR CEO Brian France said the sport will not see increased sponsorship revenue next year, AdvertisingAge reports. The announcement comes a year after the company added $150 million in sponsorship money. However, NASCAR has experienced declining ticket sales, lower TV…
One of the advertising industry’s most experienced forecasters, Bob Coen of Magna, sees spending declines ahead for most forms of media in the U.S. There will be no Summer Olympics or major political campaign spending in 2009, Mr. Coen said…
Internet television technology provider Brightcove formed an industry group today with some of the biggest ad agencies, ad networks, online measurement firms and Web portals to provide access to training, support, technology and co-marketing opportunities in online video. Dubbed the…
Key advertising industry forecasters are expecting drops in spending next year, the Wall Street Journal reports. Ad buyer ZenithOptimedia sees U.S. spending falling 6.2% in 2009 to $161 billion and GroupM expects a decline of 3% to $157 billion as…
Local television stations suffering from advertising declines are using their Web sites to generate cash, Forbes reports. With advertising expected to drop as much as another 11% next year, about a third of local stations derive a material amount of…
Jupiter Research said online advertising would slow to 15% next year from 18% this year, marking a drop from its prior 2009 growth forecast of 16%, Media Post reports. Advertising from paid search is expected to surge 50% next year,…