The area of digital media has been growing so fast at Initiative that Michael Hayes has earned a bigger title. Initiative’s digital billings have increased nearly 400% in the last four years. And with its client base growing even faster,…
Looking to follow up on its successful launch of “The Locator” featuring Troy Dunn, WE tv is getting ready to premiere another original reality show, “I Want to Save Your Life.” In the new series, Charles Platkin, known as the…
U.S. political campaigns spent as much as $2.7 billion on advertising this year, up more than 50% from 2004, Broadcasting & Cable reports, citing TNS Media Intelligence. Television accounted for $2.2 billion of the total, said B&C, which added that…
Oft-repeated television advertisements may reduce the chances of customers buying the product: Many TV watchers annoyed by repeat ads are able to use digital video recorders to skip them, Advertising Age reports. TV ads have a “wear-out” effect on watchers…
Telemundo has signed two content-development deals with Hispanic marketing communications agency the Vidal Partnership targeting Hispanics ages 18-34. The deals include production integrations across three screens for Telemundo’s reality show “Letra y Musica” (Music & Lyrics) and the telenovela “Sin…
Television advertisers may take dollars from Internet-display advertising by targeting specific local markets, Broadcasting & Cable reports, citing an interview with David Verklin, chief executive officer of cable-advertising consortium Canoe Ventures. Additional revenue for Canoe may be derived from services…
NBCU Research: Maintain Spending in Weak Economy
Ubiquity Indicates Marketers May Be Making Fewer Spots
Far From Near Extinction, 30-Second Commercials Can Be a New Frontier
Auto advertising is expected to decrease a 13th consecutive quarter when third-quarter results are announced in December, the Hollywood Reporter says. The auto industry accounts for about 12.5% of all U.S. ad spending. The continuous drops in spending will have…