Nintendo and Scion are sponsoring Comedy Central’s multi-platform “ThanxGiveAway” promotion, Advertising Age reports. The promotion includes two-minute shorts on air that feature brands and jokes about post-Thanksgiving sales pitches. —Jon Lafayette
Cash giveaways are becoming more and more ubiquitous these days given the status of the economy. The New York Times talks about the recent rise of the old marketing chestnut, citing CNBC.com’s $1 million giveaway as an example. “The prize…
Even with the automotive sector among the hardest hit by the economic turmoil, Ford Motor Company says it will continue to act as sponsor for “American Idol” during 2009, Broadcasting & Cable reports. An unnamed spokesperson for Ford confirmed the…
The Parents Television Council is again releasing its annual ranking of the top 10 best and worst advertisers, with the advertisers ranked according to their sponsorship of shows that are family-friendly versus shows containing sexual content, violence or profanity. The…
Daisy Whitney’s New Media Minute
Google said it instituted new search technology today for the Google TV Ads Platform that will let advertisers make their TV spots more targeted. Google TV Ads is the search giant’s foray into the TV advertising business that lets marketers…
Ad network and technology provider Collective Media is expected to unveil its own performance-based ad network, MediaPost reports. Directive Network will stand out from more than 200 other networks, according to its CEO, Joe Apprendi, because, “unlike a lot of…
Mediaweek takes a look at spot cable advertising firm NCC as it passes $1 billion in sales for the first time. The milestone was reached with the help of this year’s election. “We took in an unprecedented share of political…
An advertising group, TV networks and TV news directors are urging the Federal Communications Commission not to increase TV sponsorship and placement disclosures. Consumer groups, meanwhile, want the agency to make the disclosures more prominent. The dueling views are showcased…
MillerCoors has awarded its $400 million-plus media account to Interpublic’s Initiative and DraftFCB and WPP Group’s Kinetic, which will handle the business in new unit MC Media, Advertising Age reports. Kinetic and Interpublic defeated Publicis Group agencies including Starcom USA…