As the digital video recorder becomes a more important force affecting television programming and advertising, understanding how consumers use the gadget is becoming a bigger priority for media companies and media buyers. A new piece of research into DVR behavior…
Kelly Clark is working on something new and different. After running GroupM’s Europe business, Mr. Clark has returned to the U.S. as worldwide CEO of Maxus, the WPP unit’s fourth media agency network. Maxus is designed to help the company…
Before “American Idol” created singing sensations for the nation, NBC introduced America to the Monkees. The Monkees began life as a fictional band created by Bob Rafelson and Bert Schneider for a television pilot. They figured they could capitalize on…
The top 10 advertisers reduced their spending by 0.2% during the first nine months of 2008, compared with a year ago, TNS Media Intelligence reports. Among the top 50, spending dropped 2.1%. The following chart shows that among the top…
Apparel maker Weatherproof Garment Co. took out an ad offering to share a $3 million, 30-second Super Bowl spot with 10 other advertisers, the Wall Street Journal reports. In a bid to get attention, the company earlier this year said…
While television networks hoped online-video advertising would remain strong, some such as NBC are warning that spending on the ads is slowing, the Wall Street Journal says. NBC Universal Jeff Zucker said at an investor conference last week that “the…
NBC will take five minutes of advertising time during its Feb. 1 broadcast of the Super Bowl to promote its own programs, Advertising Age says. Between two to four minutes could possibly be given during its half-time show, and the…
Mott’s has signed “Desperate Housewives” star Marcia Cross to be the face for its new advertising campaign, AdWeek reports. The campaign marks the first for the company on TV in more than 10 years and will incorporate print and Web…
Hospital Example Shows Advantage of Targeting Narrow Geographic Area