Local search network Local.com has announced the integration of local video ads throughout its local search Web site, MediaPost reports. “Local video bridges the product gap that exists between businesses that advertise in print, but perhaps don’t have the budget…
CNN Ad Sales has re-signed sponsors Johnson & Johnson and Zurich for its multiplatform initiative CNN Heroes. Procter & Gamble and Subaru also have come on board as sponsors for CNN Heroes, which highlights ordinary citizens who have done extraordinary…
The National Football League is launching a TV spot this weekend encouraging online voting via its Web site to select material for an upcoming ad, Brandweek says. NFL fans are being asked to select from 210 players’ life stories with…
NBC Local Media has high hopes for its partnership with Google TV since they announced it last month, TVNewsday reports. NBC Local Media says Google TV will bring newer and smaller advertisers to TV stations, TV stations’ Web sites and…
NBC’s biggest draw this year, Michael Phelps, has signed on to a long-term partnership with Subway, Brandweek reports. Phelps joins fellow athletes Michael Strahan, Reggie Bush, Ryan Howard, Tony Parker, Laila Ali and Kimmie Meissner with the endorsement. “We knew…
Internet advertising revenue grew 11% to nearly $5.9 billion in the third quarter, compared with the same period a year ago, the Interactive Advertising Bureau reported today. The third-quarter figure also is 2% higher than the final for the second…
Advertising Age talks with Marquis Jet’s chief marketing officer Ken Austin about, among other things, why the private jet company’s name frequently gets mentioned on HBO’s “Entourage.” “[Creator Doug Ellin] selected Marquis just like he selected Apple,” says Austin. “We…
Online advertising is showing growth despite the recession, according to the latest figures released by the Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers, Mediaweek reports. Online ad spending neared $5.9 billion during the third quarter, up 11% from the same…
The National Retail Federation and BIG Research conducted a survey that found new media—including online videogame ads, blogs, text messages and product placement—are gaining influence overall with consumers, Advertising Age reports. Among younger consumers ages 18 to 34, product placement…
A new study conducted by the National Bureau of Economic Research and funded by the National Institutes of Health found that if fast-food advertising to children were cut the national obesity rate would drop by as much as 18%, Advertising…