Direct response television advertising is on the rise, reports AdWeek. Money spent on traditional TV advertising is relatively stagnant: First-quarter figures for 2008 saw only a 2% rise from the same time the previous year. DRTV expenditures, however, grew 19%…
AT&T has signed a multiplatform deal with Nickelodeon in an effort to market its wireless service and products to the coveted tween demographic, MediaWeek reports. Popular segments from the Nick show “iCarly” will be re-created in spots for AT&T with…
In a survey conducted by the Association of National Advertisers, more than half of the advertisers surveyed expect their advertising budgets to be reduced due to the limping economy, MediaWeek reports. The same percentage believed their overall marketing budgets will…
Google soon will be measuring the quality of its ads in real time, CNET.com reports. To increase accuracy, the company is replacing its per-keyword Quality Scores system with another system that evaluates an ad’s quality every time the ad is…
New data from the Nielsen Co. finds that while Barack Obama has run more local TV spots than John McCain, the presumptive Republican nominee has placed more national cable TV ads than his Democratic counterpart during June and July. Nielsen…
Coca-Cola, McDonald’s and Visa have had the most memorable ads during the Olympics, according to research conducted by TNS Custom and TNS Media. Coca-Cola, McDonald’s and Visa enjoyed 21%, 15% and 11% unaided brand recall, respectively, for Olympic viewers. Recall…
At times thought to be recession-proof, Spanish-language media is currently facing its own tough financial times, MediaPost reports. Univision’s second-quarter results showed revenues down for its TV, radio and Internet operations. NBCU CEO Jeff Zucker admitted on-air that Telemundo needed…
Microsoft Corp. is hiring comedian Jerry Seinfeld for a series of TV advertisements meant to counter any impression that its Vista computer operating system has problems, the Wall Street Journal reports. The ads, by Crispin Porter + Bogusky, roll out…
Because the debate apparently still rages on, MillerCoors, owner of Miller Lite, is reviving its 30 year-old “Great taste, less filling” tagline just in time for football season. The tagline will return Sept. 1 in revised versions of last year’s…
Networks with NFL broadcasting rights have been smiling ever since it was announced future Hall of Fame quarterback Brett Favre would be returning to the league after a quick retirement, The Hollywood Reporter says. Despite the slumping economy, sales have…