New-media research firm eMarketer revised its online-video ad spending projections downward, saying advertisers will spend $505 million this year. That’s only about a third of the firm’s previous prediction of $1.4 billion in ad spending. The firm said the drop…
ESPN will launch its promo campaign for “Monday Night Football” on Friday with two new spots designed to show that, no matter how bad Monday starts, there’s something to look forward to at the end of the day. One of…
Broadcast television ad revenues dropped 4% in the second quarter compared with the same period a year ago, according to an analysis of figures from TNS Media Intelligence by the Television Bureau of Advertising. A bright spot in the quarter…
NBC’s Olympian promotional push on behalf of “The Office” moves to the next level on Friday night. The network is expected to premiere the second in what could be as many as five Olympics-themed spots created and scripted by “Office”…
NBC said it has sold an additional $10 million in Olympic advertising time this week. That builds on the $1 billion in sales the network rang up before the games began last Friday. With its early ratings soaring, Olympic programming…
Spot Runner Inc., which automates spot creation and media buying to make advertising affordable for small businesses, laid off 50 staffers as part of a reorganization that the company hopes will result in growth that will enable it to hire…
With recession in the wind and corporate America looking for ways to cut costs, one major media agency is urging marketers not to trim their advertising spending. Obviously, cuts in media spending aren’t good for media-buying agencies, who are still,…
When opportunity knocks, it’s a wonderful thing. Jennifer White Lee hoped one day she’d be running the Chicago office of GroupM’s Mediaedge:CIA. Instead, the office was closed last year and its business was moved to New York. Ms. White moved…
While the world gathers for the competition at the Olympics, advertisers will be trying to get their messages across to the viewers tuning in to the 3,500 hours of coverage NBC is providing. Nielsen looked back at Olympics advertising history,…
First Barack Obama’s campaign made political and broadcast history by buying $5 million of advertising in NBC Universal’s Olympics programming. Now it’s marking another political first, running the first infomercial of the 2008 presidential campaign. If you hadn’t noticed, that…