Google has cluttered embedded YouTube players with ads, the New York Times argues. The result looks “closer to the gaudiness of MySpace than the sterility of Google,” the newspaper says. Google has been experimenting with ad formats in order to…
Antoinette Zel, formerly of NBC’s Telemundo, has been named president of the Hispanic ad shop La Comunidad, AdWeek reports. At Telemundo, Ms. Zel forged a partnership with Yahoo as part of a youth-targeted bicultural initiative. She previously was president of…
Broadcast television has bested newspapers in ad sales for the first time in U.S. history, according to Reuters. In a study released Tuesday, the research firm Veronis Suhler Stevenson placed broadcast television in the No. 1 spot for national advertising…
The Sci Fi Channel has developed an integrated marketing campaign for Unilever’s Degree deodorant in the show “Eureka,” AdAge reports. The third season depicts the program’s characters conducting experiments in the consumer-products lab, leading to the creation of a next-generation…
TiVo says viewers were 20% to 40% more likely to not skip ads whose products are relevant to them, AdWeek reports. Toy ads got more attention in homes with children under 12, while political ads were less likely to be…
Thirty-second ads for advocacy group MoveOn.org will begin airing on MTV and Comedy Central on Tuesday, Broadcasting & Cable reports. The pro-Obama ads cost a reported $150,000 and push back at the “Both Ways Barack” pro-McCain ads on MTV, the…
The CW’s Rob Tuck is the frontrunner to replace advertising sales head Bill Morningstar, who is expected to depart for the MLB Network, MediaWeek reports, citing unnamed sources. If Tuck does not take over, ad sales for The CW could…
Hallmark has signed a deal with Fox’s licensing department for exclusive access to the studio’s library of film and TV titles, Daily Variety reports. The agreement doesn’t cover “Family Guy,” which has a deal with American Greetings, but does include…
Commercial spots during Jay Leno’s final night on NBC could attract as much as $200,000 for 30 seconds, according to media executives, Media Daily News reports. “The Tonight Show With Jay Leno” usually rakes in $40,000 to $60,000 for a…
Several broadcasters and advertisers have formed a coalition to prepare the advertising community for the transition to digital TV, TVNewsday reports. The group includes the American Association of Advertising Agencies, the Association of National Advertisers, the National Association of Broadcasters…