Shelly Lazarus, chief executive officer of WPP Group’s advertising unit Ogilvy & Mather Worldwide, will step down at the end of the year, the Wall Street Journal reports. Lazarus, 60, will be succeeded by Miles Young, who runs Ogilvy’s Asia…
It’s back-to-school time on TV already as retailers have their stock-up-for-September campaigns up and running amidst the heat of summer, USA Today reports. Wal-Mart has a campaign featuring “Hannah Montana” star Miley Cyrus, while Sears is teaming up with MTV…
TiVo and Amazon.com have teamed up to introduce a product feature that will allow TiVo users to see and click on links to CDs, DVDs and books being promoted by guests on talk shows, the New York Times reports. Users…
ABC is giving its soaps a big marketing push with a series of ad spots featuring non-soap related celebrities such as actress Elizabeth Berkley, fashion designer Randolph Duke, Spice Girl Mel B. and “The Sopranos” actor Vincent Pastore, AdAge reports….
Nielsen Tracks Product Placement Growth Sarah Martin, who works for Nielsen counting the appearances of products in TV shows, says that in the year and a half that she has been doing her job, the average number of brands in…
Fox 5 TV in Las Vegas is featuring two McDonald’s iced coffees on the desk of its 7 a.m. newscast, the Las Vegas Sun reports. The McDonald’s emblazed cups, which don’t hold real coffee and are not acknowledged by the…
The Hershey Co. has become an official corporate partner for the NCAA, beginning with the 2009 NCAA Division I men’s basketball championship. The deal will give Hershey category exclusive marketing and promotional rights for the NCAA’s 88 championship events. Hershey…
Turner Broadcasting named Jon Diament executive VP for Turner Sports ad sales and marketing. Mr. Diament, a longtime Turner executive who most recently was senior VP and general sales manager for CNN ad sales and marketing, succeeds Trish Frohman. Ms….
Some Ad Inventory Will Be Held for Sale During Games
Both Parties’ Early Spending Targets Congressional Races