NBC Universal sold an additional $15 million in advertising it had held back during the Olympic Games, creating a windfall out of inventory it has kept off the market in case it had to do make-good deals had ratings not…
FTC Commissioner Jon Leibowitz said the failure of companies to do the right thing by not marketing food inappropriately to children could bring more regulation when the next Congress and next president take over, the Wall Street Journal reports. Mr….
Presidential candidate Barack Obama has initiated a television advertising campaign in key states that paint his Republican opponent John McCain as out of touch with the economic struggles of the middle class, the New York Times says. The spots he’s…
With the new television season about to begin, at least one media agency has publicly issued projections for which networks will be winners and losers. Carat last week released its prime-time preview report, which sees Fox and ABC as the…
So far this year, Deborah Thomas has a new job and a new car. Ms. Thomas, who joined Initiative as senior VP on the Hyundai Motors of America account in May, now is getting around California in a Hyundai Santa…
Local broadcast is having a tough year. In the second quarter, spending was down 6.1%. The chart below shows that of the 10 top advertisers on local broadcast, seven registered lower spending in the quarter. It’s interesting to note that…
NBC continues to reap the benefit of the Phelps effect, adding another $15 million to its already impressive Olympics ad sales total. The network said Tuesday that it sold the extra ad inventory within the last week. Add in $10…
In an unusual partnership, satellite provider DirecTV and National Cable Communications have joined forces to sell spots on select regional sports networks. The partnership will affect nine major U.S. markets, including Los Angeles, Chicago and Dallas, reports Broadcasting & Cable….
A study by Break Media and video ad technology provider Panache found that viewer engagement with video ads is strong, Online Media Daily reports. Ninety percent of pre-roll video ads reached completion, while click-through rates averaged 10%, the Web site…
“Midnight Rida,” a Web series spoof of “Knight Rider” from maniaTV, has counted Unilever’s Axe brand as its title sponsor from inception, Adweek reports. Axe approached maniaTV about integrating its new product, the Axe Detail Shower Tool, into a program,…