Coca-Cola, General Electric and Visa have dominated the Olympic Games in terms advertising effectiveness, the Wall Street Journal reports, citing research from Nielsen’s IAG. Spots that went for an emotional hook were best remembered and most liked, putting Coca-Cola’s “Bird’s…
General Motors Corp. won’t be advertising in this year’s Academy Awards telecast, leaving ABC without one of its biggest sponsors for the Oscar show in February, the Wall Street Journal says. Last year, the company spent $13.5 million for spots…
The final season of FX’s “The Shield,” which set edgy programming trends on basic cable and had difficulty garnering advertisers early on, will be sponsored by Budweiser, TelevisionWeek reports. The Anheuser-Busch brewing company will present the first three episodes of…
Next month, Seth MacFarlane, creator of Fox’s “The Family Guy,” will unveil an animated Web series called “Seth MacFarlane’s Cavalcade of Cartoon Comedy” that will be distributed solely on the Web through Google, the New York Times says. MacFarlane will…
Greg Daniels is putting in a lot of overtime at “The Office” lately. In addition to preparing for the fifth season of his NBC hit—and the special Olympics promos the network is using to hype said return—Mr. Daniels has been…
Michael Phelps may be hogging all the glory, but if NBC’s marketing division had any say in the matter, Greg Daniels would be walking away from the Beijing Games with a gold medal or two of his own. The executive…
Fourteen years after health insurance providers created Harry and Louise to question why the government should be getting involved in healthcare, in spots aimed at defeating First Lady Hillary Clinton’s effort to remake healthcare, the couple is being re-enlisted for…
Spanish-language broadcasters expect to get a bump in their advertising sales from presidential candidates trying to get the Latino vote in states that can tip the election, the Los Angeles Times reports. Extravision will double its ad sales to $12…
Advertisers are fighting back against DVRs and other ad-skipping technologies with place-based media in out-of-home areas such as airports, offices, malls, schools and health clubs, the New York Times reports. The place-based ads engage consumers “during the course of their…
Mediaweek says Food Network is launching a $3 million, three-week multimedia marketing campaign starting Friday aimed directly at its core audience: women. More specifically, women 25 to 54 with an upscale lifestyle. The network is introducing its two newest personalities,…