About three out of four consumers are willing to watch online advertisements in exchange for free video content, Advertising Week says, citing a survey from Ipsos MediaCT’s Motion unit. Only about half of the consumers are willing to sit through…
Mars pulled a Snickers television ad in the U.K. featuring Mr. T because of complaints that the spot was homophobic, Advertising Week reports. The spot featured Mr. T blasting a speed-walker with a Snickers gun and telling him to “get…
Belo, which owns 20 television stations, said second-quarter revenue fell 4.7% largely on a drop in automotive-related advertising, Broadcasting & Cable reports. Third-quarter advertising revenue is likely to improve thanks to advertising related to the Summer Olympics because Belo owns…
While reporting earnings, two French-based media giants—Havas SA and Publicis Groupe SA–said the economy is affecting ad spending by marketers in the automotive and financial categories, the Wall Street Journal reports. Both firms have major media buying operations in the…
MTV’s first political advertisement, purchased by conservative group Let Freedom Ring, slams presidential candidate Barack Obama, calling him “Both Ways Barack” and “worse than a flip-flopper,” the New York Post reported. The ad says Obama has taken opposing positions on…
Ford Motor Co. cut its spending by two-thirds to $100 million during the second quarter, when it lost $8.7 billion, Advertising Age reports. Ford CEO Alan Mulally will try to turn around the company by adding two hybrid models as…
Andy Puzder, chief executive of Carl’s Jr.’s parent company, says his company’s television advertisement featuring Paris Hilton washing a car was “maybe the most successful ad of the decade,” Advertising Age reports. Mr. Puzder says risqué ads may be necessary…
Bob Barker, former longtime host of “The Price Is Right,” will be featured in public service advertisements about the 2009 switchover to all-digital broadcasts, Broadcasting & Cable reports. Barker also will be featured in spots shown in Wilmington, N.C., where…
Publicis USA named former Johnson & Johnson executive Joseph McCarthy as its new chief executive officer, Advertising Week reports. McCarthy was vice president of worldwide advertising and communications at J&J, AdWeek says. —Danny King
Verizon Wireless has received complaints from animal groups for an advertisement for its LG Dare phone depicting chained, angry pit bulls lunging at an intruder, Advertising Age reports. Verizon Wireless says it won’t pull the ads, which have been condemned…