To be heard, speak more softly. It’s a maxim that marketers on television could do well to learn. Let’s examine, for a moment, the complaint that too often, the sound on TV commercials seems to blare in comparison to regular…
Compromises Must Be Reached to Make the Most of Limited Resources
The CW has launched a new ad campaign for “Gossip Girl” featuring more racy photos, this time incorporating a combination of condemning quotes from the Parents Television Council and praise from various newspapers, the New York Post reports. The network…
Coca-Cola will cut marketing expenses in an effort to save as much as $500 million in annual costs by 2011, Advertising Age reports, citing the company’s second-quarter earnings call. As part of the effort, Coke will replace a number of…
Univision will incorporate major show sponsors during its live broadcast of the fifth annual Premios Juventud (Youth Awards), airing tonight at 7 p.m. The awards recognize celebrities, artists and athletes popular among Hispanic youth. Among the show’s sponsors are Chevrolet,…
Mike Vorhaus has been promoted to president of Magid Advisors. Mr. Vorhaus, a 14-year veteran of the strategic consulting firm, most recently was senior VP and managing director of new media and strategy, where he was instrumental in developing the…
Cost-cutting at General Motors could mean tough times for the advertising and media businesses, the Wall Street Journal says. GM was the fourth-largest advertiser in the U.S. with $2.1 billion in spending in 2007, having already sliced spending by 7.7%…
George Foreman wears almost as many hats as he has children. While Mr. Foreman has been busy being a champion boxer, grill inventor and pitchman, writer and preacher, he may be even busier at home with his 10 kids, including…
Red Roof Inns is going country with a campaign that combines branded entertainment featuring singer Phil Vassar and the band Little Big Town, cable television with Great American Country and a dedicated Web site wrapping up the whole thing. The…
Tom Meyer spent 20 years—his entire career—at Carat before deciding to move to Horizon this year. That’s really not such a long time. After all, Mr. Meyer’s father spent 47 years working at Lockheed. “It’s kind of part of my…