Web sites are great, even the ones streaming TV content. But viewers still want to watch their shows on the big TV set in the living room. The overwhelming number of adults—94%, in fact—who subscribe to cable or satellite prefer…
Melbourne, Australia, native Timothy Castree, who has returned to the United States as executive VP and managing director at MediaVest, followed a time-honored strategy in deciding his latest career move. After his last stint in the U.S., he brought his…
The median age of viewers tuning in to the broadcast networks continues to rise, according to a new report from ad buyer Magna Global. While CBS remains the network with the highest median age, ABC and NBC are catching up…
A TiVo report found that a Coca-Cola commercial before the announcement of the “American Idol” winner was the most-watched ad in May, the New York Times reports. The “least-forwarded” ads included Domino’s Pizza, Topps Major League Baseball Cards, E-Trade, General…
Mobile advertising/marketing company Iconmobile has formed a strategic partnership with Waterfall Mobile, whose Msgme platform allows customers to created customized mobile channels and combine direct-to-consumer relationships with traditional and online marketing campaigns, Mobilized TV reports. Iconmobile delivers location-based branded content…
A Nielsen study commissioned by Gas Station TV found that 10- and 15-second ad spots have as much recall as 30-second spots, Media Daily News reports. The results support the feeling that 30-second spots are too overwhelming for place-based media,…
Even as a robust upfront has broadcast and cable television executives grinning, a new forecast from a large ad buyer says U.S. ad spending will be even slower than predicted a the beginning of the year, the Wall Street Journal…
State Broadcasters Prepare Campaign to Quash Referendum
NBC Agency, NBC’s in-house ad agency, walked away with 31 awards at last week’s Promax/BDA event, Media Daily News reports. NBC Universal properties, including Sci Fi Channel, USA and Bravo, won 123 awards in total, the Web site notes. —Vlada…
The Federal Communications Commission is proposing longer and larger disclosures of product placement on broadcast television and questioning whether the requirements should be applied to cable. The proposal was part of an FCC plan, announced today, to re-examine its product…