Turner Broadcasting has replaced the heads of advertising and licensing at Cartoon Network. “Departing the company to pursue other interests” are Beth Goss, executive VP of Cartoon Network and Adult Swim sales, marketing and enterprises; John Friend, senior VP of…
Publicis Groupe, owner of Starcom MediaVest Group, Zenith Optimedia, Digitas and Denuo, said it was teaming up with Yahoo to look for ways to increase the effectiveness of advertising on mobile devices. “Our goal in working together with advertisers and…
Children’s programming producer DIC Entertainment has tapped content management and distribution company GoFish Corp. to serve as its liaison to Web advertisers across DIC’s online properties. GoFish will focus on bringing content- and age-appropriate advertisers to DIC’s various children’s Web…
The Spanish-language upfront market is expected to close with only a modest 6% increase compared to last year’s 10% increase in spending, Media Life magazine reports. The slowdown is attributed to an uncertain economy, which has resulted in tightened budgets…
TV audience researcher TRA and DVR-maker TiVo have made a licensing deal that will give TRA access to set-top-box data from TiVo’s 1.7 million STBs, Adweek reports. The researcher matches viewing data from set-top boxes to purchase data from frequent…
Web video studio ON Networks inked a deal to run targeted ads against its Web series using the video search engine Blinkx and its ad targeting platform, AdHoc. Blinkx will use its targeting tools to run “contextually relevant” ads against…
Cable’s take in the upfront advertising market grew at a faster rate than broadcast networks’ haul this year, the New York Times observes. Preliminary numbers show cable took in about $8 million in ad commitments, up 7 to 8 percent….
Ever notice how the guy with the accent always sounds like the smartest guy in the room? “Every marketing agency in New York needs to have a strategist with a British accent, and I am MPG’s,” quips Guy Forestier-Walker, senior…
Google continued to build its lead in the search market in May, registering 4.6 billion searches, according to Nielsen Online. Top rival Yahoo saw its number of searches drop more than 13%. Those market shares translate into cash when it…
Politicians can finally get their MTV. The cable channel, which has declined political advertising since its inception in 1981, is reversing course. The channel, part of Viacom’s MTV Networks unit, says it will now take political ads, though only from…