Americans are watching video on their mobile phones and on the Internet in growing numbers. At the same time, they’re watching more television on television—both live and on digital video recorders. At least so says Nielsen, which is trying to…
American Express will sponsor the fifth season of “Project Runway” on Bravo, Adweek reports. The sponsorship includes an integrated presence for AmEx within the cable show and online, as well as a weekly broadband program, “Watch What Happens: After the…
Music television network Fuse has expanded its advertising sales department, appointing three VPs in three regions. Kim Verkler has joined the midwest region as its first VP. Ms. Verkler previously was a sales executive at Oxygen Media. Before that she…
NBC Universal unit Women@NBCU has signed a multimillion-dollar advertising deal with Wal-Mart, the New York Times reports. The deal will focus on “momtourages”—the groups of people who help mothers—through material, vignettes and contests on iVillage.com and the “Today” show on…
Federal Communications Commissioner Jonathan Adelstein is among those concerned that product-placement advertising is growing out of control and he’s suggesting that networks be forced to disclose the promotions with a text crawl along the bottom of the television screen, the…
Nissan and Sprint will serve as sponsors for the upcoming “Heroes” Web series, debuting Monday on NBC.com, MediaDailyNews reports. Through their sponsorship, the two companies will be included in the program via product integration. The new Web content will prepare…
Four years after some African American media outlets were bitterly disappointed with the spending they got in the last presidential race, there is hope that Illinois Sen. Barack Obama’s presence on the Democratic ticket will lead to a significant increase….
Spanish-language media ad spending grew 3% to $5.78 billion in 2007, according to Nielsen-Monitor Plus, Adweek reports. Ad spending for cable TV increased 76% thanks to the additions of Fox Sports en Espanol and Telemundo’s mun2, while Spanish TV networks…
Endemol USA is launching a new unit devoted to branded entertainment for TV and digital media, which will respond to interest from Madison Avenue on integrating brands and programming, the Hollywood Reporter says. Newly promoted Senior VP of Digital Media…
Turner Broadcasting System and Yahoo! have made a multiyear strategic content and advertising deal for sports-related content. Turner will exclusively represent online advertising sales, including display, sponsorship and video advertising, for Yahoo! Sports’ NBA, golf and NASCAR pages. Turner will…