Microsoft is purchasing Navic Networks and its interactive TV platform for an undisclosed amount, Multichannel News reports. Navic’s technology powers interactive elements and advertising on over 35 million set-top boxes throughout North America. —Sergio Ibarra
Nielsen says that although ad spending remained flat for the first quarter, smaller groups, such as Spanish-language and African-American TV showed increases, MediaPost says. National newspaper Sunday supplements also saw a significant increase, climbing 20% in the first quarter compared…
Spike TV, which bills itself as a network for men, has conducted research on this frequently misunderstood gender to help the network and its advertisers better reach an often elusive demographic. The study, conducted with research companies Social Technologies and…
Kathy Crawford is retiring from MindShare, but she’s not leaving the media business altogether. One of industry’s top executives specializing in local media, Ms. Crawford said she is leaving her post as New York-based president of local broadcast because she…
With the Beijing Olympics less than two months away, the world’s eyes are turning to China. Among the many aspects of the world’s changing relationship with the communist giant is China’s embrace of doing business with the West, particularly the…
Advertising spending by the top 10 companies for the first quarter of 2008 reached just over $4 billion, up 1.1% from last year, according to Nielsen Monitor-Plus, with half the companies on the list increasing their budgets while ad spending…
Small and midsize radio and television markets in the Pacific region, especially in metro areas with large Hispanic populations, have the greatest growth potential, according to a study of market revenues released Tuesday by media research firm SNL Kagan. The…
Best Buy, the largest U.S. electronics retailer, said today that fiscal first-quarter profit fell 6.8% as more flat-screen television revenue couldn’t make up for higher sales of lower-margin video-game consoles. The shares fell after the company reported lower gross margins….
Tony Schwartz, who created the most famous political ad to appear on TV, died Saturday at his Manhattan home at the age of 84, the New York Times reports. Mr. Schwartz was an advertising executive and media consultant who in…
Advertising spending rose a tiny bit in the first quarter compared to last year, according to new figures from Nielsen Monitor-Plus. Nielsen said total ad spending was just over $30 billion, up 0.5% in the first quarter. With the Writer’s…