Ad agency holding company Interpublic Group of Companies is restructuring its media operations, signaling the importance of ad placement and prices in both traditional and new media, the New York Times reports. The new umbrella division for IPG’s media operations…
Anne Wagner and Richard Vogt have joined research company Ipsos Mendelsohn in the newly created post of vice president, business development. Wagner will work with agencies and advertisers in a business development role, while Vogt will oversee business development in…
Worldwide revenue from YouTube, which is likely to total about $200 million in 2008, has fallen short of Google’s expectations, the Wall Street Journal reports. Google Chief Executive Officer Eric Schmidt admitted some big advertisers are uncomfortable with the idea…
TNT’s “The Closer” will return July 14 with Ford Motor Co., SoyJoy and T-Mobile USA on board as seasonlong sponsors. The sponsorships will include custom marketing and promotions featuring on-air co-branded marketing and product integration. Ford and T-Mobile will run…
NBC Universal’s acquisition of The Weather Channel could provide the company with a “secret weapon” in the form of the ZIP codes that weather.com collects from users, Online Media Daily reports. Gartner media analyst Andrew Frank argues that the ZIP…
Rumors that interactive advertising is on the way seem finally to be worth believing. MTV Networks said Cadbury will be running an interactive campaign on its tween-targeting network The N. Although the cable industry is trying to get coordinated through…
Everyone in research knows that if you carry a gun, you’re more likely to get your questions answered. Well, maybe only those who spent their early years policing the dangerous streets of Belfast. And that may mean only Jackson Collins,…
It’s nice to have the commercial position just before the winners are announced on “American Idol.” According to TiVo, a Coca-Cola commercial in that position was the top-rated spot in May, in both total viewers and time-shifting viewers. In looking…
The Web site for Democratic presidential candidate Sen. Barack Obama had drawn 2.3 million unique users as of May; that’s four times as many as Sen. John McCain’s site, MediaWeek reports. Nielsen found that McCain’s site attracted 563,000 individual visitors,…
Cable operators including Charter Communications have backed away from using online advertising-targeting for fear the technology will anger privacy advocates and lawmakers, the Wall Street Journal says. Technology from firms including NebuAd tracks consumers wherever they go on the Web…