MTV and retailer Sears are partnering for the cable network’s musical TV movie “The American Mall,” Broadcasting & Cable reports. Sears will carry the soundtrack and an exclusive special-edition DVD of the film, which premieres Aug. 11, the publication says….
Sen. Barack Obama is formally renouncing public financing for the fall campaign, a decision expected to dramatically kick up his ad spending this fall. If he had accepted public funds, the Illinois senator’s campaign would have received $84 million, but…
The cable news networks have begun closing upfront deals, ad sales executives and media buyers say. In yet another sign that the upfront is alive and kicking harder than expected, network executives say buyers have come to them earlier than…
The chairman of the world’s sixth-largest ad agency holding company, Vincent Bollore of Havas SA, said he expected marketers to reduce ad spending as tough economic conditions cut into their bottom lines, the Wall Street Journal reports. Mr. Bellore said…
MyNetworkTV is expected to close its upfront ad sales higher than last year, with an estimated price increase of 9-11%, Mediaweek reports. The network has offered some clients product integration as part of their packages, contributing to the larger take,…
Mainstream advertisers like Coca-Cola, Subway and White Castle are borrowing characters from more crude programs such as Fox’s “Family Guy” for their advertising campaigns, the New York Times reports. The companies hope that by using characters from the Fox show,…
Action-sports network Fuel TV, Pepsi’s Mountain Dew and the Action Sports Tour are teaming up to provide coverage of the 2008 AST Dew Tour across various multimedia platforms, including TV programming, short-form online content and iTunes podcasts. The new series,…
Microsoft signaled to the markets that it’s going after the TV ad business with the announcement today that it has acquired Navic Networks. Terms of the deal were not disclosed. Navic Networks’ interactive television technology is used by cable systems…
A study conducted by Yankelovich in association with Sequent Partners found that traditional media advertising is still effective, the New York Times reports. Fifty-six percent of those surveyed said that traditional media ads made a positive impression, whereas 31% said…
TiVo users do not fast-forward through ad spots for movies as much as other commercials, BrandWeek reports. A spot for the film “Forgetting Sarah Marshall” that aired during an episode of “The Office” was the highest-ranked commercial, according to TiVo’s…