The FCC is stepping in to make sure the public is aware of next February’s analog-to-digital TV transition by having high-ranking commission members participate in a series of public service announcements, TVWeek.com reports. The government group says it would like…
A recent survey by TV Land and consumer research company OTX finds that baby boomers, now in their 40s and 50s, are spending more money on themselves and their relatives, Multichannel News says. This generation is spending twice as much…
I’m going to make a prediction: The next big money-making venue for new-media producers is in local online video ads. So all you Web producers, creators and videographers who want to add to your resumes, my advice is: Start pounding…
CBS and its new series “Swingtown” are coming face to face with the effects of the aging average viewer for broadcast television, AdAge reports. After receiving five consumer complaints, advertiser Philips North America did not schedule any more commercials to…
Sources estimate the cable upfront market wrapped up with dollar-volume gains in the 8% to 10% range and nearly $8 billion in sales, Multichannel News reports. The cable upfront came in healthier than expected thanks to advertisers switching their buys…
MTV Networks, Dish Network and Cadbury are partnering for an interactive ad campaign presented by Cadbury’s Sour Patch Kids, Multichannel News reports. The campaign will present interactive TV voting and polling during The N’s new reality series “Queen Bees,” in…
The Republican National Committee is launching its biggest advertising push of the presidential campaign in hopes of creating momentum for Sen. John McCain, who is trailing in the polls. The $3 million purchase of advertising time may signal that Republicans…
Campaign Media Analysis Group COO Evan Tracey predicts that this year’s presidential campaign TV ad spending could reach a record $800 million, Reuters reports. Ad spending at the local TV level is also expected to rise 2-3%, the service says….
Networks are experimenting with different ways to get viewers to watch ads rather than fast-forward through them using digital video recorders, the Hollywood Reporter says. Some of the tactics: Showing additional content in a separate box during commercial breaks, or…
Telemundo is teaming up with Ford for a new 22-episode series, “Amores de Luna,” the Hollywood Reporter says. The series, which is scheduled to air after the 11 p.m. newscast starting July 7 on the networks’ Los Angeles, New York…