Marketers are concerned that the move to digital television will cut off wider high-definition commercials, AdAge reports. The DTV transition will open more spectrum for high-definition programming, but many homes still have standard-definition TV sets that cannot support the wide-screen…
Hispanic media agency Zubi Advertising of Miami and Hispanic TV network Univision signed an $80 million cross-platform upfront deal, MediaWeek reports. The deal includes advertising on Univision’s three TV networks–Univision, TeleFutura and Galavision–in addition to 64 owned and operated TV…
Hyundai, Lowe’s Home Improvement and Nationwide Insurance are sponsoring WeatherREADY Hurricane Preparedness Week on the Weather Channel beginning today. As a part of Preparedness Week, the network will feature storm tracker Jim Cantore live in high-definition from communities in Florida…
Invision, an ad inventory management company, will begin offering its services to online platforms. The company has hired Michael Stoeckel, formerly Fox Interactive Media vice president of advertising innovations and operations, to oversee the new Web operations as VP of…
Continuing its trend of product integration in reality programming, Bravo has added an agreement with Nexxus Salon Hair Care to its list of integrated sponsorship deals. The partnership makes Nexxus the sole integrated sponsor of the upcoming season of Reveille…
Dean Devlin is producing an 80-minute thriller for TNT that will be chopped up into 20 short episodes that will appear during reruns of “Law & Order” beginning in September, Daily Variety reports. The so-called microseries will be sponsored by…
Behavioral Data Interests Media Buyers
Marketing Seen as More Crucial Than Ever in a Fragmented Marketplace
Senator Barack Obama’s campaign has expressed interest in purchasing ads during NBC’s coverage of the summer Olympics, TelevisionWeek reports. Obama’s ad team has inquired about $500,000, $2 million and $4 million packages and NBC Universal responded with media plans that…
There will be Olympics spots from General Motors, McDonald’s, Budweiser and Nike, but could there also be commercials for Barack Obama during NBC Sports coverage of the Beijing games? The Obama campaign has asked NBC Universal about Olympics advertising packages,…