Automakers such as Audi and Lamborghini have reached deals to have their cars prominently displayed in movies such as “Iron Man” and “The Dark Knight” while Toyota and General Motors have reached similar deals with television shows such as “Weeds”…
ABC is offering makegoods for TV advertising time on its online video player, Media Daily News reports. Mike Shaw, president of advertising sales for ABC, claimed that the online ad inventory is more valuable than linear programming ad spots because…
An interactive advertising system run by Backchannel Media that was introduced in May at Hearst-Argyle Television’s WCBV-TV in Boston is set to expand, the New York Times reports. The test program, which lets viewers respond to programs and ads they’re…
Online video measurement firm Visible Measures struck a partnership with online ad research firm Dynamic Logic to measure the branding and behavioral impact of online video advertising, the companies announced today. Dynamic Logic measures marketing effectiveness and Visible Measures provides…
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